Social Engineering and Nonverbal Behavior Set by Christopher Hadnagy

Author:Christopher Hadnagy
Language: eng
Format: epub
Publisher: Wiley
Published: 2014-03-16T16:00:00+00:00

Seeing the baby next to the tire makes you equate positive happy feelings with that brand. This is an example of classic manipulation.

Another advertisement (see Figure 6-12) that might have had many people wondering from Budweiser—remember those popular frogs belching out “Bud” “weis” and “er”? What do frogs have to do with beer? Along those same lines, think of the more recent Clydesdale horse and his gang of animal friends. These ads are catchy, even funny the first time, but not really explaining why you want to buy their beer.

Figure 6-12: Frogs selling lager.

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